The retail landscape is undergoing a dramatic transformation as department stores struggle with significant decreases in foot traffic and sales.
As they look to save the industry, retailers are facing all sorts of challenges in security, loss prevention, and business efficiency, among other difficulties.
Security & Loss Prevention: Combat shoplifting, internal theft, cashier fraud, and ensure a secure & safe shopping environment.
Business Intelligence: Reduce OPEX , increase store operating efficiency, and enhance profits by grasping the direct relationship between foot traffic data and transaction data.
At the store entrance: Advanced cameras provide People Counting functionality which counts foot traffic at store entrances and can export daily/monthly/yearly reports. Traffic analysis can greatly improve business efficiency. Dahua Ultra Smart series cameras support up to 140dB Wide Dynamic range for crystal clear image quality even in high contrast or backlit environments. Clearly monitor store entrances at all times.
In the Store room : Cameras with Dahua Starlight technology provide detailed 24-hour video surveillance under all light conditions, day or night, reducing risk of theft.
At the Checkout Area: Customer disputes and cashier fraud frequently occur at the checkout counter. HD video, audio, and POS overlay can identify problems and provide evidence of wrongdoing. Video and corresponding POS information can be shown simultaneously in both live and playback mode. The system also supports text search to find bills and their associated video recordings.
On the Store Floor: Set cameras to corridor mode to monitor store aisles. When paired with a fisheye camera, shelf areas are fully covered and advanced analysis can provide a visitor flow distribution heat map. Increased surveillance coverage greatly reduces theft of customer property and retail goods, providing a safe shopping environment. A fisheye camera provides heat map functionality displaying hot and cold areas based on customer flow, allowing for enhanced business analysis. Fisheye cameras also provide a 360 degree image of the store floor. Corridor Mode is used to monitor store aisles and minimizes the need for additional cameras to cover a single area.
Regional People Counting: Understanding how customers move through a store is the key in helping businesses optimize product placement and prolong customer stay. People Counting can be set to monitor traffic flow in certain regions.
Many options for any retail outlets with the Dahua Retail solution.
Northwood Technology are Irish distributors for the Dahua range of security solutions. For more information on these products please contact our Dublin office on 01 8601880 or our Cork office on 021 2066853